Established in 2021, the Juice Boyz originated as an event curation team dedicated to breaking down barriers within the art world. Through their series of multi-media art events, known as "Juice Factory," they set out to challenge traditional gallery settings by transforming NYC bars into one-night-only artistic hubs. Fusing visual arts, music, fashion, and more, their events blur the lines between nightlife and the northeast's artist community to create a an inclusive and dynamic atmosphere. Now venturing into the digital sphere, they continue their mission by showcasing emerging brands and aiding up-and-coming creatives in bringing their ideas to reality.